What Dollar Shave Club did for men, Umi Shave Club could do for women. Aiming to provide a superior shaving experience, Umi Shave Club has launched its online monthly women’s shaving products subscription service, perfectly timed for skin-baring warm weather. The service offers natural shaving products—including moisturizer and shaving cream—and, of course, precision razors at a price the company claims is “the best value on the market today for women who want a great, close shave.”
Umi Shave Club offers healthier shaving “kits” that follow a simple three step process: Prepare, Shave, & Repair. Kits come with a choice of premium 4-blade or 6-blade razors that can hold their own against the biggest brand names on the market. Monthly subscriptions start at $19 which includes free shipping.
“We feel the women’s online shaving category is badly underserved,” says Matt Green, the owner of Umi Shave Club. “A few clubs already exist, but they’re confusing and expensive. Umi Shave Club plans to deliver a better overall experience at more reasonable prices.”
As the founder of the BladeButter Brand, Green is experienced with the online shaving products market. However in developing Umi Shave Club, he partnered with his wife, gaining her insight and expertise as well as a female perspective. Together, they have worked to create the service’s quality skincare offerings, which are free of the harsh additives commonly found in other shaving products. In fact, all Umi Shave Club skincare product ingredients are 88 percent certified organic.
To build loyalty around this new brand, Green offers a 100-percent satisfaction guarantee and a strong commitment to customer service. Subscribers can pause their subscription plan at any time. Subscribers receive free bonus gifts and product samples occasionally with the month’s subscription package.