What Dollar Shave Club did for men, Umi Shave Club could do for women. Aiming to provide a superior shaving experience, Umi Shave Club has launched its online monthly women’s shaving products subscription service, perfectly timed for skin-baring warm weather. The service offers natural shaving products—including moisturizer and shaving cream—and, of course, precision razors at a price the company claims is “the best value on the market today for women who want a great, close shave.”
New Umi Shave Club subscribers receive what’s called an Everything Bundle as their introduction, which is a package containing one SweetSix Razor, one Fab Four Razor and one bottle each of ShaveJelly and SkinBliss, for the first-time price of $10. Each month thereafter, a new Everything Bundle arrives for the monthly subscription cost of $16.50 plus shipping and handling.
“We feel the women’s online shaving category is badly underserved,” says Matt Green, owner of NutroGenix. “A few clubs already exist, but they’re confusing and expensive. Umi Shave Club plans to deliver a better overall experience at more reasonable prices.”
As the founder of the BladeButter Brand, Green is experienced with the online shaving products market. However in developing Umi Shave Club, he partnered with his wife, gaining her insight and expertise as well as a female perspective. Together, they have worked to create the service’s quality skincare offerings, which are free of the harsh additives commonly found in other shaving products. In fact, all Umi Shave Club skincare product ingredients are 88 percent certified organic.
To build loyalty around this new brand, Green offers a 100-percent satisfaction guarantee and a strong commitment to customer service. Subscribers can pause or cancel their plan at any time, and each subscription is fully customizable. The service provides email reminders to ensure that subscription renewal never comes as a surprise. Subscribers receive free bonus gifts and product samples occasionally with the month’s subscription package.